Case Study

Vision TV

Project Management & Design

Vision TV is Canada's multi-faith and multicultural broadcaster. It presents inspirational, insightful, and original programming that celebrates diversity and promotes understanding among people of different faiths and cultures. Vision TV also includes One: the Body, Mind & Spirit Channel, a digital service, offering programs on natural health, personal growth, and living a planet-friendly lifestyle.

The Challenge

To prepare for its lease expiry in September 2004, Vision engaged Savills services in the summer of 2003 to assist it in assessing its future real estate requirements, in understanding the alternatives available in the marketplace, to negotiate a new long-term lease agreement, and to manage the relocation to its new facility.

VISION TV was focused on key objectives — to find premises that would (i) reflect the company’s core values, brand, and image; (ii) help attract and retain the best people in the industry; (iii) satisfy its distinctive facility requirements as a broadcasting organization; and (iv) meet budgetary constraints over the short-, medium-, and long-term.

 

Savills Response

With a lease expiry looming, Savills negotiated an extension of Vision TV’s current lease, on a monthly basis, to relieve any perceived pressure. Concurrently, Savills completed a detailed analysis of VISION TV’s requirements, sourced the real estate market for alternatives, and engaged in negotiations on several of them.

 

The Solution

Although the process was wide-ranging, Vision TV found the perfect home at Liberty Village’s Liberty Market Building, 171 E. Liberty St. Like the area itself, which is being revitalized, Liberty Market Building is in the process of undergoing an extensive multi-million dollar renovation. It is being greeted with enormous enthusiasm, and is touted as visually astounding. The building is technologically advanced and supported by a broad spectrum of value-added features and amenities, including a pedestrian retail galleria, tenant lounge, and rooftop gardens. It is already home to many established and influential entrepreneurs and artists serving the international and local fashion, film, and television industries. Liberty Market Building offered VISION TV the opportunity for distinctive branding opportunities (e.g., building and rooftop signage and media screens in the galleria), creative space, and a long-term home. With the help of Savills Project Management, Construction, and Design Team, VISION TV moved into its new home in April, 2006.